Privacy Policy

Last updated: July 31, 2026

Little Blue Lemon Inc., operating as LBL Studio, respects your privacy and is committed to responsibly handling the personal information and creative materials entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:

• Visit www.lblstudio.com

• View or interact with our advertisements

• Submit a form through our website, Facebook, Instagram or another platform

• Contact or communicate with us

• Request a proposal, consultation or booking

• Hire us for photography, videography, film production or creative services

• Participate in a project, production, interview, event or photography session

• Otherwise interact with LBL Studio

This Privacy Policy applies to information collected through our website, digital advertisements, social-media platforms, inquiry forms, business communications and provision of services.

 

1. Who We Are

LBL Studio is a photography, videography, film-production and creative-content studio located in North York, Ontario.

LBL Studio is operated by:

Little Blue Lemon Inc.
North York, Ontario, Canada
Email: studio@lblstudio.com
Telephone: 416-873-2517

The person responsible for privacy matters at LBL Studio may be contacted using the information above.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Contact and identity information

• First and last name

• Email address

• Telephone number

• Mailing or business address

• Company or organization name

• Job title or professional role

• Social-media profile or account information

Inquiry and project information

• The photography, video, event, film-production or creative services you are interested in

• Project descriptions, objectives and creative requirements

• Preferred dates, event dates, timelines and deadlines

• Filming, photography, event or business locations

• Budget and estimated project value

• Proposal, estimate, contract and licensing information

• Information contained in questionnaires, creative briefs, call sheets, schedules and production documents

• Information you provide during consultations, telephone calls, meetings, emails, texts or other communications

Transaction and business information

• Billing and invoicing information

• Payment status and transaction records

• Purchase and booking history

• Contractual records

• Tax, accounting and insurance-related records

Payment-card information may be collected and processed directly by a third-party payment processor. LBL Studio may not receive or retain complete payment-card details.

Photography, video and production information

In connection with our services, we may create, collect, receive, store or process:

• Photographs

• Raw and edited video footage

• Audio recordings

• Interviews

• Testimonials

• Headshots and portraits

• Names, voices, likenesses and appearances

• Event and behind-the-scenes footage

• Logos, products, interiors, properties and branded materials appearing in a production

• Project files, edits, drafts, deliverables and archival copies

• Captions, credits, project descriptions and related metadata

Website, advertising and technical information

When you visit our website, interact with our advertising or use our online services, we or our service providers may collect:

• IP address

• Browser type and version

• Device type and operating system

• Device identifiers

• Approximate geographic location

• Language and time-zone information

• Referring website, advertisement or source

• Pages viewed

• Links or buttons clicked

• Time spent on pages

• Website navigation and interaction activity

• Form-start and form-submission activity

• Advertising impressions, clicks and conversions

• Cookie identifiers, pixel identifiers and similar online identifiers

• Information about whether you have previously visited or interacted with our website

• Information used to measure, attribute or improve advertising campaigns

Marketing and consent information

We may also collect:

• Email or advertising preferences

• Cookie-consent selections

• Records of consent

• Unsubscribe requests

• Communications preferences

• Information about how you interacted with our emails or advertisements

Please do not provide confidential, highly sensitive or unnecessary personal information through a general website, Meta or social-media inquiry form.

3. How We Collect Personal Information

We may collect personal information directly from you:

• When you complete a contact, inquiry, booking or consultation form

• When you complete a Facebook or Instagram lead form

• When you click or respond to one of our advertisements

• When you contact us by email, telephone, text message, social media or another communication platform

• When you request a proposal, estimate, licence, agreement or contract

• When you book or purchase our services

• When you participate in a photography session, interview, event, video production or other project

• When you submit photographs, footage, logos, documents or production materials

• When you make a payment

• When you subscribe to marketing communications

• When you provide consent, a release or other authorization

We may also collect information automatically through:

• Cookies

• Pixels

• Tags

• Scripts

• Analytics tools

• Advertising tools

• Local storage

• Server logs

• Similar tracking and measurement technologies

We may receive personal information from:

• Meta Platforms, including Facebook and Instagram

• Google and other advertising or analytics providers

• Wix and other website-service providers

• A company, agency, employer, event organizer or commissioning client

• A person who has referred you to us

• A project producer, representative or authorized contact

• Publicly available sources

• Business directories

• Social-media platforms, where permitted by law

• Other service providers involved in an inquiry, booking or production

Where another client, company or representative provides information about you, that party is responsible for having the authority or permission necessary to provide it.

4. How We Use Personal Information

We may collect, use and process personal information for the following purposes.

Inquiries, proposals and client services

• Responding to inquiries and consultation requests

• Determining whether our services are suitable for a prospective project

• Contacting prospective clients about their inquiries

• Preparing proposals, estimates, recommendations and timelines

• Preparing agreements, releases, licences and production plans

• Scheduling and managing photography, videography and production services

• Coordinating employees, contractors, models, talent, locations and vendors

• Providing photography, video, editing, production and related creative services

• Delivering images, videos, galleries, downloads and other project materials

• Providing customer service and project support

• Managing revisions, approvals, delivery and archival requests

Business administration

• Processing invoices and payments

• Maintaining transaction and accounting records

• Managing contracts and client relationships

• Administering insurance and legal matters

• Maintaining security and business continuity

• Detecting fraud, misuse, unauthorized activity or security incidents

• Establishing, exercising or defending legal rights

• Complying with legal, contractual, tax, regulatory and insurance obligations

Website and service improvement

• Operating, maintaining and securing our website

• Diagnosing technical problems

• Understanding how visitors use our website

• Evaluating the performance of pages, forms and campaigns

• Improving our website, services and client experience

• Developing or refining service offerings

Advertising and marketing

Subject to applicable law and consent requirements, we may use information to:

• Measure the effectiveness of our advertising

• Determine whether an advertisement resulted in a website visit, inquiry, lead or booking

• Understand which advertisements, pages or services are most relevant to visitors

• Create, measure and refine advertising audiences

• Retarget or remarket to people who previously interacted with our website or advertising

• Create Custom Audiences or similar advertising audiences

• Create Lookalike Audiences or similar modeled audiences

• Suppress existing clients or selected contacts from particular campaigns

• Personalize or improve advertisements

• Deliver advertisements to people who may be interested in our services

• Send promotional communications where permitted by law

• Maintain records of marketing consent and withdrawal

We will not use personal information for a materially different purpose without obtaining additional consent where required.

5. Meta Advertising, Meta Pixel and Meta Business Tools

We use or may use advertising and business tools offered by Meta Platforms, Inc. and its affiliated companies. These tools may include:

• Meta Pixel

• Meta Conversions API

• Meta Ads Manager

• Facebook and Instagram lead advertisements

• Custom Audiences

• Lookalike Audiences

• Offline conversions

• Event-matching and advertising-measurement tools

• Other Meta advertising, analytics and business technologies

Information collected through Meta advertisements

When you view, click or respond to an LBL Studio advertisement on Facebook or Instagram, Meta may provide us with information such as:

• The advertisement or campaign you interacted with

• Whether you clicked, viewed or submitted a form

• Lead information you chose to provide

• Your name, email address or telephone number

• Company and job information

• Project type, date, budget or other form responses

• Campaign, placement and attribution information

• Other information included in the applicable Meta lead form

Information submitted through a Facebook or Instagram lead form may be provided to both Meta and LBL Studio. Meta handles information under its own privacy terms and account settings.

Information shared through Meta Business Tools

When Meta Business Tools are active, Meta may collect or receive information concerning:

• Visits to our website

• Pages viewed

• Forms started or submitted

• Buttons or links clicked

• Advertising conversions

• Browser and device information

• IP address

• Cookie and pixel identifiers

• Other website actions or events

Where configured, contact information such as an email address or telephone number may be transformed or hashed before being transmitted to Meta for matching, measurement or audience-related purposes. Hashing is a technical process intended to convert information into a standardized value, but hashed information may still be treated as personal information in some circumstances.

Meta may use information it receives to:

• Match website activity with Meta accounts

• Measure advertisement delivery and performance

• Attribute inquiries or bookings to advertisements

• Generate campaign and analytics reports

• Build or measure advertising audiences

• Personalize and deliver advertising

• Detect fraud and protect its services

• Provide, improve and secure Meta products

Meta’s collection and use of information is also governed by Meta’s own terms, privacy policy, advertising settings and account controls.

Custom Audiences

Where permitted by law, LBL Studio may provide selected customer or prospective-client information to Meta to create or manage a Custom Audience.

This may involve securely uploading contact information, such as email addresses or telephone numbers, in a hashed format for matching against Meta account information.

Custom Audiences may be used to:

• Deliver advertisements to people who have interacted with LBL Studio

• Exclude existing clients or contacts from an advertising campaign

• Reach audiences with similar characteristics or interests

• Measure or improve advertising performance

We do not provide photographs, confidential project files, payment-card details, sensitive personal information or client production materials to Meta for audience matching.

6. Cookies, Analytics and Similar Technologies

Our website may use cookies, pixels, tags, scripts, local storage, server logs and related technologies.

These technologies may be categorized as follows.

Essential technologies

Essential technologies support functions required for the website to operate, such as:

• Website security

• Network management

• Form operation

• Accessibility

• Fraud prevention

• Cookie-preference storage

Functional technologies

Functional technologies may remember selections or provide enhanced website features.

Analytics technologies

Analytics technologies help us understand:

• How visitors reach the website

• Which pages visitors view

• How visitors navigate the site

• Whether the site or a form is functioning properly

• Which content and services attract interest

• How the website can be improved

Advertising technologies

Advertising technologies may be used to:

• Measure advertisement impressions, clicks and conversions

• Attribute inquiries or bookings to a campaign

• Understand visitor interactions with our website and advertisements

• Create or measure advertising audiences

• Retarget previous website visitors

• Limit how frequently advertisements appear

• Deliver advertisements that may be more relevant to visitors

We may use services including:

• Meta Pixel and Meta Business Tools

• Google Analytics

• Google Ads

• Wix analytics

• Wix marketing and form tools

• Other advertising, analytics, scheduling, gallery, customer-management or website technologies

The particular providers and technologies used may change as we update our website and marketing systems.

Where required by applicable law, non-essential advertising or analytics technologies will be activated only after you make an appropriate consent choice.

7. Managing Cookies and Advertising Preferences

You may manage available cookie preferences through the cookie banner or preference tool displayed on our website.

You may also:

• Reject or disable non-essential cookies through the website’s consent tool

• Withdraw a previous consent choice, where the preference tool permits it

• Block or delete cookies through your browser

• Enable browser privacy or tracking-prevention settings

• Adjust Facebook or Instagram advertising preferences

• Adjust Google advertising settings

• Use applicable industry advertising opt-out tools

Rejecting or blocking particular cookies may affect some website functionality, but rejecting advertising cookies should not prevent access to the general public content on our website.

Browser settings may not prevent all server-side measurement, aggregated reporting or privacy-preserving technologies. We will comply with applicable consent and privacy requirements concerning the technologies we use.

8. Consent

We obtain meaningful consent to collect, use and disclose personal information where required by law.

The form of consent may depend on:

• The sensitivity of the information

• The reason it is being collected

• The reasonable expectations of the individual

• Whether the use is necessary to provide a requested service

• Whether the use is for an additional advertising or promotional purpose

Consent may be express or implied where permitted by law.

For uses that are not necessary to provide a requested service—such as particular advertising, audience-building or unrelated promotional communications—we will provide an appropriate choice where required.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal may prevent us from providing certain services or completing an existing project.

To withdraw consent or ask about your privacy choices, contact:

studio@lblstudio.com

9. Marketing Communications

We may send promotional emails, newsletters, offers, follow-up communications or other commercial electronic messages where:

• You have provided express consent

• We have an existing business relationship

• We otherwise have implied consent recognized by applicable law

• Another legal exception applies

Where required, commercial electronic messages will identify the sender and include a functioning unsubscribe method.

You may unsubscribe by:

• Using the unsubscribe link included in the message

• Replying and requesting removal

• Contacting studio@lblstudio.com

We may retain limited information necessary to record and honour an unsubscribe request.

Even after you unsubscribe from marketing communications, we may continue to send non-promotional messages concerning:

• An active inquiry

• A requested proposal

• A current booking or project

• Contracts and releases

• Scheduling

• Payments

• Project delivery

• Security or legal notices

• An existing business relationship

10. Photographs, Video, Audio and Project Content

As part of our services, LBL Studio may create, collect, receive, edit, store and deliver photographs, video footage, audio recordings, interviews, testimonials, names, likenesses, voices and other creative or production materials.

These materials may include identifiable individuals and may therefore constitute personal information.

Ownership and usage rights

Copyright ownership, intellectual-property rights, client usage rights, licensing terms, publication rights, confidentiality obligations and promotional permissions are governed by the applicable:

• Photography or production agreement

• Client service agreement

• Licence

• Model or appearance release

• Property or location release

• Event agreement

• Employment or corporate agreement

• Talent agreement

• Other written authorization or arrangement

Unless otherwise agreed in writing, the fact that a person appears in a photograph or recording does not transfer copyright ownership in the resulting work.

Nothing in this Privacy Policy transfers copyright or ownership of LBL Studio’s photographs, footage, recordings, edits, project files or other creative work.

LBL Studio promotional use

Where permitted by a client agreement, licence, model release, appearance release, other consent or applicable law, LBL Studio may select, reproduce, edit, crop, combine, publish, display, distribute or otherwise use photographs, footage, audio and project excerpts for legitimate business and promotional purposes, including:

• The LBL Studio website

• Online and printed portfolios

• Social-media accounts

• Showreels and demo reels

• Case studies

• Presentations and sales materials

• Photography and video competitions

• Award submissions

• Editorial features

• Trade publications

• Exhibitions

• Printed promotional materials

• Email marketing

• Organic social-media posts

• Paid digital advertisements, including Meta and Google advertisements

• Other advertising and promotional campaigns

Any such use remains subject to the permissions, restrictions and confidentiality terms contained in the applicable written agreement, licence or release.

This Privacy Policy describes our practices. It does not replace or independently create a model release, appearance release, client authorization or promotional-use licence where one is required.

Client-provided participants and permissions

Where a client hires LBL Studio to photograph or record its:

• Employees

• Executives

• Customers

• Guests

• Event attendees

• Models

• Actors

• Interview participants

• Contractors

• Representatives

• Members of the public

• Other identifiable individuals

the client is responsible for providing appropriate notices and obtaining any permissions, releases or consents required from those individuals, unless LBL Studio expressly agrees in writing to assume that responsibility.

The client is also responsible for securing required rights or permissions concerning:

• Locations

• Private property

• Logos

• Trademarks

• Artwork

• Music

• Products

• Documents

• Third-party footage

• Other materials supplied or arranged by the client

Confidential projects

LBL Studio will handle project materials in accordance with applicable contractual confidentiality obligations.

Clients should identify embargoed, confidential, proprietary or commercially sensitive information in writing before production or delivery.

11. When We Share Personal Information

We do not sell personal information for monetary payment.

We may disclose or make personal information available to service providers that assist us in operating our business, including:

• Website-hosting and website-management providers

• Cloud-storage and backup providers

• File-transfer services

• Client-gallery and media-delivery platforms

• Email and communication providers

• Scheduling and customer-management providers

• Form and lead-management providers

• Payment processors and financial institutions

• Accountants, insurers, lawyers and professional advisers

• Photographers, videographers and cinematographers

• Editors, retouchers, producers and production assistants

• Directors, crew members, contractors and subcontractors

• Talent, casting, location and production providers

• Printers, album manufacturers, couriers and product suppliers

• Advertising and analytics providers, including Meta and Google

• Technology, cybersecurity and technical-support providers

We may also disclose information:

• With your consent

• At the direction of the commissioning client, where authorized

• To complete a requested project or transaction

• To protect the rights, property or safety of LBL Studio or others

• To investigate fraud, misuse or security incidents

• To comply with a subpoena, court order or legal process

• To government, law-enforcement, court or regulatory authorities where required or permitted by law

• To establish, exercise or defend legal claims

• In connection with a proposed or completed merger, acquisition, financing, restructuring, sale or transfer of all or part of the business

Service providers may process information subject to their own legal obligations, privacy policies and contractual commitments.

12. Information Processed Outside Canada

Some of our service providers may store or process personal information outside Ontario or Canada, including in the United States and other jurisdictions.

These providers may include:

• Meta

• Google

• Wix

• Cloud-storage providers

• Email providers

• Gallery and delivery platforms

• Payment processors

• Other technology and production services

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, governments, law-enforcement agencies or regulatory authorities in accordance with those laws.

LBL Studio remains responsible for personal information under its control, subject to applicable law.

13. Retention of Personal Information and Project Materials

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required or permitted by law.

Relevant factors include:

• The duration of an inquiry

• The duration of a client relationship

• The production and delivery schedule

• Contractual obligations

• Client-service and archival requirements

• Accounting and tax requirements

• Insurance requirements

• Limitation periods

• Legal disputes or anticipated claims

• Fraud and security-prevention needs

• Records needed to demonstrate consent or compliance

Photography, video, audio and project files may be retained for:

• Production and editing

• Client delivery

• Revisions

• Backup

• Archival reference

• Portfolio or promotional use where authorized

• Licensing

• Contractual compliance

• Legal or insurance purposes

We do not guarantee permanent storage of client files unless expressly agreed in writing.

Advertising audiences, campaign records and related event information may be retained by Meta or other advertising providers in accordance with their own terms and retention practices.

When information is no longer reasonably required, we may delete, destroy, overwrite or anonymize it, subject to technical limitations involving backups and archived systems.

14. Safeguarding Personal Information

We use reasonable administrative, organizational, physical and technical safeguards appropriate to the nature and sensitivity of the information.

Safeguards may include:

• Password-protected accounts and systems

• Multi-factor authentication where available

• Restricted access

• Access controls

• Secure cloud services

• Device-security controls

• Backup procedures

• Confidentiality requirements

• Secure payment processors

• Vendor-management practices

• Reasonable security updates and monitoring

No method of electronic transmission or storage is completely secure. We cannot guarantee absolute security or that information will never be accessed, used, lost or disclosed without authorization.

15. Accessing or Correcting Your Information

Subject to applicable law, you may ask to:

• Access personal information we hold about you

• Learn how your information has been used

• Learn to whom your information has been disclosed

• Correct inaccurate or incomplete information

• Withdraw consent

• Change your communication preferences

• Request deletion where legally and operationally available

• Ask questions about our privacy practices

• Make a privacy complaint

We may need to verify your identity before responding.

We may refuse or limit a request where permitted or required by law, including where disclosure would reveal:

• Personal information about another person

• Confidential commercial information

• Information protected by legal privilege

• Information connected to an investigation or legal proceeding

• Copyright-protected production materials or creative work that the requester is not entitled to receive

A request to access personal information does not transfer copyright or create a right to receive raw photographs, raw video, project files, working files or other materials beyond the rights granted under the applicable client agreement.

Requests may be sent to:

studio@lblstudio.com

16. Children and Minors

Our website and commercial services are not directed specifically toward children.

We do not knowingly use children’s personal information for behavioural advertising.

Photography or video involving a minor should be authorized by an appropriate:

• Parent or legal guardian

• School

• Employer

• Event organizer

• Commissioning client

• Other legally authorized party

The party arranging the participation of a minor is responsible for obtaining the appropriate authorization unless otherwise agreed in writing.

17. Third-Party Websites and Platforms

Our website may contain links or embedded content involving third-party:

• Websites

• Social-media services

• Video-hosting services

• Client galleries

• Scheduling platforms

• Payment services

• Map services

• Review platforms

• Other external services

We are not responsible for the privacy, security, content or terms of third-party services.

Interactions with Facebook, Instagram, Google, Vimeo, YouTube or other third-party services may be governed by those providers’ own privacy policies and account settings.

18. Privacy Complaints

Questions, concerns or complaints about our handling of personal information may be directed to:

Privacy Officer
Little Blue Lemon Inc. / LBL Studio
North York, Ontario, Canada
Email: studio@lblstudio.com
Telephone: 416-873-2517

We will review and respond to privacy concerns within a reasonable period.

You may also have the right to contact the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our website

• Services

• Production practices

• Advertising activities

• Tracking technologies

• Service providers

• Legal or regulatory obligations

The revised version will be posted on this page with an updated “Last updated” date.

Where an update materially changes how we collect, use or disclose personal information, we will provide additional notice or obtain new consent where required.

20. Contact Us

For privacy questions, access or correction requests, complaints, consent withdrawals or advertising-privacy questions, contact:

Little Blue Lemon Inc., operating as LBL Studio
North York, Ontario, Canada
Email: studio@lblstudio.com
Telephone: 416-873-2517